This week the guys interview Jordyn Williams, one of the founders and master franchiser of Grit + Grind Coffee. Williams details her rapid transition from a special education teacher to a business leader, growing their brand from a single mobile trailer in 2023 to roughly 16 locations by 2026! She explains how a partnership with founders in Alabama helped her shift from licensing to a formal franchise model that maintains strict brand standards.
Williams attributes her “whatever it takes” mentality to her childhood battle with leukemia, which instilled in her a profound sense of resilience and grit. Now operating as a corporate executive, she emphasizes the importance of mentoring her staff and finding unique opportunities in small-town markets. The conversation highlights her commitment to core values like spreading light and working hard while pursuing aggressive nationwide growth.
Wanna hear a story on hypergrowth? Wanna hear about what happens when you really commit to a grit and grind mentality? Then this is an episode you don’t want to miss! Check it out on the podcast player of your choice!

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