What the heck is a Sippi?

“Sippi” is short for Mississippi – because our state has a lot of letters. The name is also a play on words because we record our podcast out of a coffee shop while sipping on wonderful beverages. What marketing brilliance!?!

Anyway, the Sippi Podcast is our attempt to make the entrepreneurial journey a little less lonely – especially for those of us doing this journey in small or rural towns across the country. So take a listen (or three) and tell us what you think via the Contact or Social Media Pages. But don’t be mean, we just released our first episode in March 2024 and have no clue what we are doing. =)

Latest Episodes:

Episode 0072 Share Your Story: Jordyn Williams Sippi

This week the guys interview Jordyn Williams, one of the founders and master franchiser of Grit + Grind Coffee. Williams details her rapid transition from a special education teacher to a business leader, growing their brand from a single mobile trailer in 2023 to roughly 16 locations by 2026! She explains how a partnership with founders in Alabama helped her shift from licensing to a formal franchise model that maintains strict brand standards.Williams attributes her "whatever it takes" mentality to her childhood battle with leukemia, which instilled in her a profound sense of resilience and grit. Now operating as a corporate executive, she emphasizes the importance of mentoring her staff and finding unique opportunities in small-town markets. The conversation highlights her commitment to core values like spreading light and working hard while pursuing aggressive nationwide growth.Wanna hear a story on hypergrowth?  Wanna hear about what happens when you really commit to a grit and grind mentality?  Then this is an episode you don’t want to miss!  Check it out on the podcast player of your choice!
  1. Episode 0072 Share Your Story: Jordyn Williams
  2. Episode 0071 Everything AI
  3. Episode 0070 Pomelli
  4. Episode 0069 Share Your Story: Brandi Perry
  5. Episode 0068 Share Your Story: Caleb Barrett

Latest Posts:

  • Episode 0072 Share Your Story: Jordyn Williams

    Episode 0072 Share Your Story: Jordyn Williams

    This week the guys interview Jordyn Williams, one of the founders and master franchiser of Grit + Grind Coffee. Williams details her rapid transition from a special education teacher to a business leader, growing their brand from a single mobile trailer in 2023 to roughly 16 locations by 2026! She explains how a partnership with…

  • Episode 0071 Everything AI

    Episode 0071 Everything AI

    In this podcast episode, the guys explore the rapidly evolving and sometimes unpredictable world of artificial intelligence. Chris shares a humorous (and embarrassing) correction regarding a drone company’s chatbot that turned out to be a real human employee, highlighting how difficult it has become to distinguish AI from people. The discussion shifts to autonomous AI…

  • Episode 0070 Pomelli

    Episode 0070 Pomelli

    In this episode, Chris and Caleb discuss Pomelli, an experimental AI-powered marketing tool from Google Labs. By simply inputting as little information as a website URL, the software can instantly identify a company’s brand DNA, including its values, aesthetic, and tone of voice. The hosts demonstrate the tool’s efficiency by generating social media campaigns and…

  • Episode 0069 Share Your Story: Brandi Perry

    Episode 0069 Share Your Story: Brandi Perry

    This week the guys interview Brandi Perry, a local entrepreneur and educator from Columbia, Mississippi. Perry details the evolution of her travel and tourism brand, Backroads and Burgers, which she co-founded to highlight small businesses and hidden gems across the Southeast. The conversation explores her transition from a hobbyist blogger to a professional content creator…

  • Episode 0068 Share Your Story: Caleb Barrett

    Episode 0068 Share Your Story: Caleb Barrett

    For the first episode of 2026, the guys have a fun chat with writer and history enthusiast, Caleb Barrett. Before getting to the good stuff, the three drink some “Fairy Smut” and talk about the season finale of Stranger Things. The conversation with their special guest then shifts to the cultural impact of small-town life…