This week the guys interview Brandi Perry, a local entrepreneur and educator from Columbia, Mississippi. Perry details the evolution of her travel and tourism brand, Backroads and Burgers, which she co-founded to highlight small businesses and hidden gems across the Southeast. The conversation explores her transition from a hobbyist blogger to a professional content creator who partners with tourism bureaus to promote regional travel.

Perry shares insights on the necessity of brand adaptation, the power of video content in social media algorithms, and the challenges of balancing a creative business with a full-time career. Additionally, she discusses her current initiative to rebrand the company to better reflect its broad focus on travel beyond just food destinations.

Want some advice utilizing authentic digital marketing to reach new demographics? Then this is an episode you definitely want to check out on the podcast platform of your choice!